<img height="1" width="1" src="https://www.facebook.com/tr?id=1816101381935802&amp;ev=PageView &amp;noscript=1">
4 Steps to Increase Adoption of Digital Tools for Business Travellers
Thibaut Leroux
11 Apr, 2018

Thibaut joined Booking.com in June 2016 after working for Business Travel Management companies such as HRS and Egencia. He has worked in different roles such as Payment Solution Specialist and Key Account Manager, managing, maintaining and improving global partnerships with CAC 40 corporations. As a frequent traveller, he believes that booking a business stay is all about removing complexity and opening up additional freedom and choice.

4 Steps to Increase Adoption of Digital Tools for Business Travellers

Technology is empowering, but it is not always easy to get employees to adopt new technology. Business travellers might find themselves too busy to learn a new system or they are reluctant to change an old habit. These four steps will help you implement any new tool correctly and get all travellers on board.

Step 1: Set clear goals

Establishing goals for a travel management tool and communicating these is the first step in getting the attention of your travellers. You will get a better following if the goals resonate with both travellers and top management. Thus, you need input from not only the C-suite regarding overall business goals but also from those on the road, about their pain points and satisfaction.

Step 2: Establish a workable plan

A viable plan should include budget, human resources, a time frame and KPIs. You need to investigate all possible costs and human power for implementing the tool and training travellers to use it. Specific timelines and KPIs are essential for accountability so that adoption happens in a timely and efficient manner.

Step 3: Provide ongoing training and support

Ongoing training and support is the key to the success of a tool. Make use of both your internal IT team and the tool provider for this. Training should be specific for each phase of the project: pre-installation, during installation and post-installation. A reliable provider will help you throughout the three phrases.

Step 4: Test, evaluate, implement, evaluate

Test the tool to make sure it works. Evaluating the trial period can help you figure out the best settings for your needs. You can ask for feedback from the early users and analyse the data. Celebrating quick wins and early success are a great way to boost morale and encourage everyone to use the tool. Keep evaluating the tool performance regularly after implementation to adjust to any new requirements.

technology and business travel ebook